We started by designing a Shopify store that felt as refined as the furniture itself. Clean layout, confident tone, and a checkout experience that felt as premium as the products. Every detail was intentional, focused on communicating craftsmanship, trust, and value. When you are selling restored €2,000 mid-century sofas, the store has to look and perform like it belongs in that category. The brand identity followed the same philosophy: timeless and elegant, but with a modern edge. We made sure the photography could shine, the story was clear, and customers could buy with confidence. On the technical side, we handled international shipping, multi-currency support, and an inventory setup that fits their one-of-a-kind stock model. Since working together, Picco has evolved from a social media project into a serious business. They now move high-value pieces consistently and attract customers who appreciate the care and story behind each find. For us, it proved again that great product combined with great presentation is what drives real growth.