Who this is for
Founders of small DTC brands in the US, Canada, or Western Europe who want a clean brand identity and a conversion-ready Shopify store fast, without open-ended timelines, layered communication, and surprise scope creep.
The classic agency way, what you typically get
How it is structured
Strategy only - workshops, brand positioning, audience research, go to market plan.
Strategy + branding - add logo, color and typography, basic brand guidelines.
Full package - add UI and UX, Shopify build, integrations, testing, launch, and training if included.
How it runs
Discovery and strategy, 1 to 3 weeks
Brand identity, 2 to 4 weeks, 2 to 3 revision rounds
Design and development, 3 to 6+ weeks, milestone reviews
Content load, QA, launch, 1 to 2 weeks
Post-launch, short bug-fix window, ongoing retainer optional
What it costs for a small DTC store
Strategy only - low thousands.
Strategy + branding - about $3k to $10k.
Full package, strategy + branding + site - commonly low to mid five figures. Simpler theme-based builds can be less, fully custom can be more.
Pros
Deep bench, can handle complex custom features.
Polished, formal process.
Cons
6 to 12 weeks is normal, 3+ months is common for custom.
Layered communication slows decisions, extra rounds add cost.
Retainers encouraged for anything beyond warranty fixes.
buonostudio’s launchpad, what we do differently
One clear package, one clear price
€5,000 all in, split 50 or 50 start and launch.
No hidden fees, no mandatory retainer.
4 weeks of post-launch support included.
A 3-week sprint, end to end
Week 1 - Strategy and brand
Competitor and trend analysis, market positioning, logo and core identity, colors and typography, and an honest look at unit economics and operational costs.Week 2 - Store design and setup
Shopify 2.0 theme customized to your brand, up to 5 custom pages, payments, taxes, shipping, essential apps, reviews, analytics, email capture, configured.Week 3 - Content, test, train, launch
Product upload up to 25 SKUs, policy pages, final QA, go live, and hands-on training so you can run the store yourself.
How we work with you
Daily collaboration, short online touchpoints.
You see everything, decisions happen in hours, not weeks.
We teach as we build, you are independent on day one.
What this is not
A custom from scratch app build. If you need heavy custom features on day one, we will help you roadmap or bring in the right partners later. The priority is to launch, learn, iterate.
Side by side, traditional agency vs. buonostudio
Category | Traditional agency, US and Western Europe | buonostudio launchpad |
|---|---|---|
Structure | Separate tiers, strategy, branding, web, or bespoke scope | Single full-stack package, strategy + branding + Shopify |
Timeline | 6 to 12 weeks typical, often longer for custom | 3 weeks from kickoff to launch |
Communication | PM-led, milestone reviews, slower change cycles | Daily collaboration, same-day decisions |
Revisions | 2 to 3 rounds per phase, overages add cost and time | Continuous iteration during the sprint |
Customization | From themed to fully custom, time and cost scale up | Brand-true themed build, 5 custom pages, fast and scalable |
Training | Varies, often limited | Live training and self-serve ownership |
Post-launch | Short fix window, retainers encouraged | 4 weeks support included, retainers optional |
Typical cost | Low to mid five figures for full package | €5,000 flat |
When a traditional agency still wins
You are funded and want heavy custom features on day one.
You are fine with a 3 to 4 month runway to get a bespoke build.
You prefer a hands-off model, fewer touchpoints, more PM shielding.
When buonostudio is the better move
You want revenue and learnings in weeks, not months.
You value clear scope and price over open-ended proposals.
You want to own the stack, trained, documented, independent.
You believe MVP then iterate beats perfect later.
What you will walk away with, deliverables
Brand and strategy
Positioning, voice, and a visual identity, logo, colors, type, aligned to your customer and price point.
Shopify store
Customized theme, 5 core pages, payments, taxes, shipping, essential apps, policy pages, analytics.
Data and ops readiness
Up to 25 products uploaded, tracking in place, launch checklist completed.
Capability transfer
Live training and owner’s guide, 4 weeks of support as orders start coming in.
Founder’s point of view, why we productized this
Founders waste too much time in proposal ping pong and waiting for the next review. The first 90 days of a brand matter most, speed compounds. Our 3-week model is built to ship, not stall. It gives you a clean, conversion-ready baseline and the know-how to grow it. When you outgrow it, we, or your in-house team, can layer in custom features on your timeline with real data.
FAQ
Is €5,000 really all in
Yes, for the defined scope above. Shopify plan fees and any premium app subscriptions are separate, your choice.
What if I need more than 25 products or 5 pages
We will scope adds transparently or phase them in after launch. The goal is a clean MVP live in 3 weeks.
Can you handle advanced features later
Yes, either with us or trusted partners. Launch fast, then build the extras against real usage.
Will I depend on you for every change
No. We train you, document it, and keep the stack simple. You will be able to run promos, add products, and edit pages without us.