We started by rebuilding everything from scratch. The design, structure, and setup were reimagined to fit her voice: honest, funny, and emotionally raw. This wasn’t a calm, pastel wellness brand. It was caffeine-fueled rebellion with great copy and a point of view. Every page had to deliver that personality while staying functional, fast, and intuitive. In three weeks, we rebuilt the Shopify store from the ground up. Every detail worked smoothly and felt deliberate. The visuals and tone matched her identity perfectly, with bold typography, chaotic charm, and product storytelling that made people actually want to read. Since then, we’ve stayed involved, helping refine the experience and preparing the store for when she’s ready to go live. What started as a failed project turned into a sharp, high-performing brand foundation with a clear direction. For us, it was proof that good design and process can turn even a disaster into something powerful.